As an exercise, I rebranded Mad Rock, a less popular climbing company with an unappealing logo. I gave the company a new logo, colors, patterns, and fonts attempting to appeal to the new climbing generation.
The improved logo is a root system, underscoring the company’s motto that progress is built on climbing’s rich history and traditions.
Alternate logo design and brand colors
The electric pink contrasts the dull greens, drawing in consumers as well as popping against and merging into nature’s colors: where Mad Rock products belong.
